3 Things Affiliate Marketers Need to Survive Online
As an Affiliate Marketer you need to make use of every advantage you have to keep on earning a decent income. Long gone are the days that you could send your visitors directly to the product owner’s sales page.
All the online scams and hype have caused people to be overly careful to trust any offer directly. Most people study the product and the creator carefully before they decide to buy. To some this might be a problem but to others it gives an opportunity to make more sales.
3 Things You Need to Make More Affiliate Sales
- You should have your own review site.
- You should capture your visitor’s contact details.
- You should follow-up with an email series.
Let us now look at each of these in more detail. I presume that you have already selected your niche and the products that you want to promote. The choice of the right affiliate program and products to push is a different topic for another day.
Today we are only interested in how you can increase your sales while others fail to make a single sale.
1. Why should you have your own review site?
In the opening paragraph I already touched on the opportunity you have to get more targeted visitors. Most prospects look to see if they can find an honest review about the product they are interested in.
In fact I always urge my students to Google the product first before they decide to buy anything. Often you can immediately see if the product will suit you or if it is just a waste of your time and money.
Another way to ensure that you buy something that might be of high quality is to find out who the creator is and then to read about that person. Other people will often let you know if they had any bad experience with that person or if their products have something worthwhile to offer.
You should use the name of the product as well as the creator’s name as your keywords when you write reviews for your site. Make use of a WordPress blog which you can normally set up with a single click from your host’s C-Panel.
It is easy to add more posts and you can even add some banners or even Adsense if you have an account with Google. This will bring in more revenue for you and you have to do the work only once.
However it will be a good idea to keep on adding some relevant articles that you write yourself or that you find online. Remember to always add the signature box to each article but you may change any product link to your own affiliate link.
The search engines like sites with good quality relevant content and soon you will receive visitors from them. These might not come in large numbers at first buy they often convert at a higher rate than normal traffic.
Somebody that is searching information about a certain product or product creator is normally already looking to buy that product. When they read your in-depth review it might just give them that final push to buy the product.
2. Why Capture the Contact Details of Your Visitors?
If people leave your site without clicking through to any of the offers then you will loose them and they might never return. You should always try to get them to sign up to one of your lists so that you can keep them in the loop.
Most people will not buy with their first contact with you but if you can build a relationship of trust with them they might see your offers in a much better light.
You can have a special offer of some free content or you can invite your visitor to join your news-letter list. A good way to capture your visitor before they leave is to have a pop-up subscription form or exit pop-up.
You should always strive to build your list of new prospects as big as possible because it is probably the biggest online asset you can have. Most business owners claim that it is possible to realize $1 per person per month from a responsive list.
It does take some work to build such a list but over time you will be glad that you put in the effort. With a large list it is also much easier to get JV partners to cross promote your products or to add your offer to their thank you pages.
3. Why Should You Follow-Up With Your List?
It is obvious that you should bring more offers to your list members but you should first try and build a relationship with your new subscribers. If they can see that you have some quality content that you share freely with them they will realize that they can trust you.
To earn the trust of your subscribers will mean that you will eventually make more sales. One of the best ways you can do this is to teach your subscribers what you know about the topic they are interested in. It is very important that your free offer to get them on your list should be relevant to the product range that you have on offer.
Never sell directly because people hate that but rather educate them. If you just mention a product, that can help them with their problem, they will take more notice.
Conclusion
In conclusion I would just like to mention that it would be in your best interest to buy each product that you promote through your review site. If you use the product or service then you will have some proof that it works which you can show your reader. It need not be spectacular proof like huge sales, but any figures will lend a legitimacy to your review. People have become resistant to any hype and would rather see real figures that show that you use the product yourself and that you had some success with it.
The system that I have been using for my capture pages and auto-responder is called the GlobalNPN. I have even created an Affiliate system where it is incorporated as one of your income streams because it brings me a consistently rising residual income.
You may use this system at no cost to build your own affiliate team. It is called the CapturePros Affiliate Workshop and I would greatly appreciate your feedback on it. Please leave your comment below.
